Showit SEO for Beauty Pros: The Exact Settings to Check (Titles, Meta, Headings, Alt Text)

Your hair is flawless, your photos are fire, your vibe is immaculate, and yet your Google rankings have Google saying, “Never heard of her.”

That’s usually not a talent issue. It’s a settings issue.

If you’re a salon owner (or any beauty pro) on Showit, a website builder that gives you creative freedom, Showit SEO comes down to a handful of places where tiny details do a lot of heavy lifting: page titles, meta descriptions, heading tags, and image alt text. Mastering Showit SEO (Search Engine Optimization) here means you’re no longer relying on Instagram’s mood swings to book out your chair.

Let’s get into the exact SEO settings to check, no fluff, no tech spirals.

Page titles and meta descriptions (your Google “first impression”)

Think of your page title and meta description like your client’s first glance at your profile before they book. If it’s confusing, generic, or gives “template energy,” they scroll right past.

Page Title: what you want to show in Google

In Showit, each page can have its own Page Title. This is the clickable blue headline that shows up in Search Results.

What to aim for

• Keep it clear and location-based when it makes sense.
• Put the main service first, then city, then brand name.
• Don’t make every page title “Home.” Please. I’m begging.

Simple formulas that work for hair salons

Use keyword research to inform these Page Title formulas tailored for local searches.

• Hair Extensions in San Diego | Your Salon Name
• Blonde Specialist in Austin | Your Name
• Balayage Hair Salon in Denver | Your Salon Name
• Bridal Hair and Makeup in Chicago | Studio Name

Tools like Ubersuggest make it easy to find local salon keywords for your keyword research.

Quick guardrails

• Keep it around 50 to 60 characters when possible.
• Make each Page Title unique. Google hates copycats.

Meta Description: the little blurb that sells the click

Meta Descriptions don’t “rank” the way people love to argue about at brunch, but they absolutely affect clicks. And clicks turn into site visits. And site visits turn into bookings. Math.

What to include

• The service and who it’s for (new clients, busy moms, lived-in color lovers, etc.)
• Your location (city, neighborhood, or region)
• A tiny nudge to take action (book, inquire, view pricing)

Example meta description

“Looking for lived-in blonde in Santa Monica? Book a customized balayage appointment with a 20-year pro. View packages, pricing, and availability online.”

If you want a deeper walkthrough of where these fields live in Showit, Showit’s own resources and community content can help, but keep it simple and stay consistent. (If you’re curious about how visibility is changing with newer search tools, here’s Showit’s guide to AI search optimization.)

A quick “where do I even find this in Showit?” table

Here’s the cheat sheet for what to look for on every main page (Home, Services, About, Contact, and each service page).

What to check	What it controls	What “good” looks like
Page title	The headline shown in Google results	Unique, service + location, readable
Meta description	The snippet under the title	Clear offer, location, soft call to action
Page visibility	Whether search engines can index it	Public pages indexable, private pages hidden

Headings in Showit (make your page make sense to Google)

Heading Tags aren’t just a font choice. They’re the structure of your page, essential for Technical SEO so search engines like Google can easily understand your content.

If your website is a salon, Heading Tags are the signage. Without them, people wander around like, “Is this the bathroom or the break room?”

The rule that keeps things clean: one H1 per page

Each page should have one main heading (H1). That’s your page’s big topic.

Examples:

• Home page H1: “Luxury Hair Color in Portland”
• Extensions page H1: “Hand-Tied Extensions in Nashville”
• About page H1: “Meet Your Stylist” (bonus points if you add city in the next line as a normal paragraph)

Everything else should support that main idea with H2s and H3s.

What H2 and H3 should do (without being annoying)

Use H2s for major sections, like:

• Services
• Pricing
• The process
• FAQs
• Reviews
• Location and parking

Use H3s for details inside those sections, like:

• “Partial highlight” vs “full highlight”
• “Maintenance appointments”
• “How long it takes”
• “Who it’s best for”

Specific H2s and H3s help long-form content in Blogging reach the right audience.

Common mistake on Showit: making every text block an H1 because it “looks right.” It looks right, but it reads like you’re screaming.

How to check heading tags in Showit

Inside Showit, text elements live on the Canvas, where they can be styled visually, but you also need to check the HTML tag settings (H1, H2, paragraph, etc.). Also, watch the Layer Order, since the sequence of elements on the Canvas can affect how Google reads the page. The goal is that your headings match the meaning, not just the size.

If your “Pricing” section is visually big, cool, make it an H2. If your service descriptions are normal sentences, keep them as paragraphs. Let headings be headings.

Hair salon pro tip: service pages win when they’re specific. “Services” is not a service. “Dimensional brunette in Scottsdale” is a service people actually search.

Image alt text (because your photos can’t talk to Google)

Beauty pros have image-heavy sites. That’s normal. You’re selling a transformation, not a spreadsheet.

But if your images don’t have image alt text, Google mostly sees them as pretty mystery rectangles.

What alt text is (in normal human terms)

Image alt text is a short description of an image that helps:

• Search engines understand what’s in the image
• Screen readers describe images for accessibility

It’s part of Showit SEO that takes five minutes and pays off for a long time.

What to write for alt text on salon sites

Image alt text should describe what’s actually in the image, with a little context. This is a key part of image optimization.

Good examples:

• “Before and after balayage on long brown hair”
• “Stylist applying foils for blonde highlights in Los Angeles salon”
• “Client with glossy black bob haircut, back view”
• “Salon interior with shampoo bowls and natural light”

Not-so-good examples:

• “hair”
• “IMG_4829”
• “best balayage blonde hair color hair salon near me affordable”

If it sounds like you’re trying to bribe Google, rewrite it. Use alt attributes sparingly and accurately for the best results.

Don’t forget the image file name (easy win)

Before you upload, rename files from DSC_1093.jpg to something like:

• balayage-before-after-san-diego.jpg
• hand-tied-extensions-nashville.jpg

This file name tweak is a simple step in image optimization that boosts performance and clarity.

The final settings to check before you publish

Once your titles, meta, headings, and images are handled, do a quick sweep for these page-level issues:

Indexing settings: Some platforms let you accidentally hide a page from search engines. If a page should be found (Services, Contact, your main service pages), make sure it’s not set to “no index,” and add internal links to connect service pages effectively.

Mobile optimization: Google pays attention to mobile. If your H1 is missing on mobile or your text is buried under a giant video, that’s not a vibe. Prioritize mobile optimization for better rankings.

Blog pages (if you use WordPress with Showit): If your Showit site is connected via WordPress integration, your blog post titles and meta are usually handled inside WordPress, often with an SEO plugin like RankMath. The Advanced Blog feature on Showit allows more flexibility for blogging. Your Showit pages and your WordPress posts for blogging are two different places to set this stuff. Fun, I know.

Check for broken links, ensure your SSL certificate is active, and connect Google Search Console and Google Analytics to track performance and monitor traffic.

Conclusion: the goal is “found,” not just “pretty”

A gorgeous site that no one can find in Search Results is like a salon with no sign out front. Cute, but stressful.

Check your SEO Settings like page titles, meta descriptions, heading tags, and image alt text, then keep your pages clear and specific (especially your service pages). That’s the core of Showit SEO for beauty pros, the foundation of Search Engine Optimization, and it’s the stuff that actually moves the needle on Google Rankings.

If you want this handled fast, without spending your Sunday night Googling “what is an H1,” a Website In A Day build is the easiest way to get a polished Showit site that’s ready to book higher-paying clients. From there, incorporate Blogging as your next step for sustained growth. Your job is the hair. Your website’s job is the hype.